German bakers sue Aldi
According to Frankfurter Allgemeine Zeitung German bakers have filed a lawsuit against Aldi Süd. Officially it’s about their false declaration of Aldi’s “Roggenmischbrot”, which needs to have at least 50% of rye in it, but apparently has not.
But of course the emergence of Aldi’s new baking shop system with fully-automated ovens that produce warm bread and rolls by a customer’s press of a button, is bound to make some German bakers unhappy as well.
That is a no-brainer. If the customer can have oven fresh bread for a lower price and does not find that the “German craft bakery” produces better bread, German bakers need to act, but not by going to court, in my opinion. If they cannot compete with an Aldi roll, it’s not Aldi’s or the market’s fault. Quite a few bakers are following the “light, quick, profitable” trend and have already taken it to pathological extremes. An “ordinary breakfast roll” from the typical “craft bakery” has never been produced quicker, has never been bigger and fluffier and has never weighed less. And it never tasted worse.
The site of the Association of German bakers sports the slogan “Besser, wir backen das Brot” – “You’re better off if you let us do the bread baking”. It seems to me the proof for that assertion needs to be rewritten again.